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AHAVA | AHAVA Skincare | Men's | AHAVA | AHAVA Skincare | AHAVA | A love story AHAVA's passion for skincare is derived from the love and awe for Dead Sea's therapeutic powers. Located on the shores of the Dead Sea, and the only cosmetic company with the exclusive rights to mine the mud, salt and minerals from this region, AHAVA, (which means love in Hebrew), brings the wonders of the Dead Sea to you in our extensive line of high-performance, mineral-based skincare products. Located at the lowest point on Earth, 1,300 feet below sea level, the Dead Sea contains the highest concentration of minerals in the world, an astounding 32%. All AHAVA products are formulated with the Mineral Skin Osmoter, a unique, proprietary formula of Dead Sea water extract that is powered by Dead Sea minerals such as magnesium, calcium, potassium and sodium | essential minerals that optimize cellular functioning. AHAVA has harnessed the amazing properties of Dead Sea minerals in their distinctive line of skincare products. A result of extensive research, Mineral Skin Osmoter utilizes concentrated Dead Sea water extract that's naturally created by the evaporation process. It is powered by scientifically-proven balanced levels of skin-optimizing minerals. This clinically-proven formula increases moisture levels, reduces lines and wrinkles, and restores skin balance for smoother, more youthful-looking skin at any age. AHAVA Dead Sea Laboratories' legendary location has been a veritable fountain of youth, utilizing this mineral-rich source that has been long-renowned for its curative powers. Today, AHAVA brings the power of the Dead Sea minerals in easy-to-use skincare formulations that are gentle enough for even the most sensitive of skin. Discover the magic of effective and natural skincare with the mineral-based skincare of AHAVA. Spread the love and discover the very essence of well-being. Remember, AHAVA means love.